{"id":21945,"date":"2025-05-27T11:37:50","date_gmt":"2025-05-27T09:37:50","guid":{"rendered":"https:\/\/cameleon.dk\/case\/packaging-design-for-taverna-cheeses\/"},"modified":"2025-05-27T11:41:21","modified_gmt":"2025-05-27T09:41:21","slug":"packaging-design-for-taverna-cheeses","status":"publish","type":"avada_portfolio","link":"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/","title":{"rendered":"Packaging design for Taverna cheeses – inspired by the Mediterranean"},"content":{"rendered":"

Packaging design for Taverna cheeses – inspired by the Mediterranean<\/h1>\n

Taverna is a brand that exudes Mediterranean flavours. They specialise in delicious white cheeses inspired by Mediterranean flavours and culinary traditions but adapted to Nordic cuisine. The best of both worlds and the extensive product portfolio allows Taverna to reach consumers and sell their products internationally.<\/p>\n

We were tasked with redesigning Taverna\u2019s packaging. Some of the critical parameters included a strategic structuring of their different design lines. In addition, a new cohesive identity design had to be created across the extensive product portfolio. It was essential to ensure a more international design and, of course, clearly communicate Taverna\u2019s Mediterranean origins.<\/p>\n<\/div>

<\/div><\/div><\/div>
<\/div><\/div><\/div>

Client<\/h4>\n

Nordex Food A\/S<\/p>\n<\/div>

Task<\/h4>\n

Packaging design for Mediterranean-inspired Taverna, who make white cheeses.<\/p>\n<\/div>

Competences<\/h4>\n

Packaging design<\/a><\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>
\"Taverna<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div>
\"Taverna\"Taverna
<\/span><\/span><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>

The Mediterranean meets Scandinavian minimalism<\/h2>\n

One of the crucial factors in the design process was to communicate the Mediterranean origin. However, the Nordic flavour touch should also be prioritised – Nordex Food is based in Denmark, and Scandinavia is generally known for high food safety, quality and Scandinavian minimalism.<\/p>\n

We chose to communicate the Mediterranean through the decorative frieze. It always appears at the top of all packaging and is inspired by the traditional tiles often seen in the Mediterranean region. The frieze effectively draws attention to the origin of the products. We also worked on communicating through colour. The bright blue background, in combination with the white background of the frieze, is a classic Mediterranean colour combination. At the same time, the cool blues act as a hint of Scandinavian and are colours that perform well in the dairy category.<\/p>\n

We primarily incorporated the Scandinavian look through the product images – they had to be inspiring and delicious, above all, to support the Taverna brand and its products. We chose a simple photo style where all products were photographed from above on dark stoneware, giving a simple, Nordic and minimalist look.<\/p>\n

During the design process, we were also given the opportunity to update Taverna\u2019s logo. Again, we took a Scandinavian approach and simplified the logo to make it simpler and stylish, but still with its roots firmly planted in the Mediterranean.<\/p>\n

From white to blue<\/h2>\n

Where Taverna\u2019s packaging design previously had a white background, we chose to work with a blue background. We chose this to honour the Mediterranean origin, differentiate from competitors and create a clear connection across all Taverna products. The background colour, combined with the fixed design setup with the frieze and logo at the top, text hierarchy, and product image at the bottom, ensures that Taverna is always easily recognisable to consumers in the shops.<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>
\"Taverna<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div>
\"Taverna<\/span><\/div>
<\/div><\/div><\/div>
\"Taverna<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div>
\"Taverna<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div>
\"Taverna<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div>
\"Taverna<\/span><\/div>
<\/div><\/div><\/div>
\"Taverna<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div>
\"Taverna<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div>

Are you interested in hearing more about packaging and design strategy work?<\/h2>\n<\/div>
<\/div>
<\/div>
<\/div>

Call us at +45 87 31 01 01
\nOr write us an email at mark@cameleon.dk<\/h3>\n<\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/span><\/a><\/span>
\"Mark<\/span><\/div>
<\/div>
<\/div>
<\/div>

Mark L. Wegeberg,
\nManaging Director & Contact Manager<\/p>\n<\/div><\/div><\/div>

<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":19088,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[243,244],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-21945","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-food-en","portfolio_category-packaging-design-en"],"yoast_head":"\nPackaging design - Taverna white cheeses - Cameleon Creatives<\/title>\n<meta name=\"description\" content=\"In the packaging design for Taverna, the Mediterranean meets Nordic minimalism and creates a moderne and powerful expression.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging design - Taverna white cheeses - Cameleon Creatives\" \/>\n<meta property=\"og:description\" content=\"In the packaging design for Taverna, the Mediterranean meets Nordic minimalism and creates a moderne and powerful expression.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/\" \/>\n<meta property=\"og:site_name\" content=\"Cameleon Creatives A\/S\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T09:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cameleon.somenleg.dk\/wp-content\/uploads\/2021\/11\/Taverna_emballagedesign2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/\",\"url\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/\",\"name\":\"Packaging design - Taverna white cheeses - Cameleon Creatives\",\"isPartOf\":{\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cameleon.somenleg.dk\/wp-content\/uploads\/2021\/11\/Taverna_emballagedesign2.jpg\",\"datePublished\":\"2025-05-27T09:37:50+00:00\",\"dateModified\":\"2025-05-27T09:41:21+00:00\",\"description\":\"In the packaging design for Taverna, the Mediterranean meets Nordic minimalism and creates a moderne and powerful expression.\",\"breadcrumb\":{\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/#primaryimage\",\"url\":\"https:\/\/cameleon.somenleg.dk\/wp-content\/uploads\/2021\/11\/Taverna_emballagedesign2.jpg\",\"contentUrl\":\"https:\/\/cameleon.somenleg.dk\/wp-content\/uploads\/2021\/11\/Taverna_emballagedesign2.jpg\",\"width\":750,\"height\":750,\"caption\":\"Taverna - salad cheese in bucket - thumbnail - packaging design - thumbnail - Cameleon Creatives A\/S\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\/\/cameleon.somenleg.dk\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Packaging design for Taverna cheeses – inspired by the Mediterranean\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/#website\",\"url\":\"https:\/\/cameleon.somenleg.dk\/en\/\",\"name\":\"Cameleon Creatives A\/S\",\"description\":\"Grafisk Designbureau i Aarhus\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cameleon.somenleg.dk\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Packaging design - Taverna white cheeses - Cameleon Creatives","description":"In the packaging design for Taverna, the Mediterranean meets Nordic minimalism and creates a moderne and powerful expression.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Packaging design - Taverna white cheeses - Cameleon Creatives","og_description":"In the packaging design for Taverna, the Mediterranean meets Nordic minimalism and creates a moderne and powerful expression.","og_url":"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/","og_site_name":"Cameleon Creatives A\/S","article_modified_time":"2025-05-27T09:41:21+00:00","og_image":[{"width":750,"height":750,"url":"https:\/\/cameleon.somenleg.dk\/wp-content\/uploads\/2021\/11\/Taverna_emballagedesign2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/","url":"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/","name":"Packaging design - Taverna white cheeses - Cameleon Creatives","isPartOf":{"@id":"https:\/\/cameleon.somenleg.dk\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/#primaryimage"},"image":{"@id":"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/#primaryimage"},"thumbnailUrl":"https:\/\/cameleon.somenleg.dk\/wp-content\/uploads\/2021\/11\/Taverna_emballagedesign2.jpg","datePublished":"2025-05-27T09:37:50+00:00","dateModified":"2025-05-27T09:41:21+00:00","description":"In the packaging design for Taverna, the Mediterranean meets Nordic minimalism and creates a moderne and powerful expression.","breadcrumb":{"@id":"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/#primaryimage","url":"https:\/\/cameleon.somenleg.dk\/wp-content\/uploads\/2021\/11\/Taverna_emballagedesign2.jpg","contentUrl":"https:\/\/cameleon.somenleg.dk\/wp-content\/uploads\/2021\/11\/Taverna_emballagedesign2.jpg","width":750,"height":750,"caption":"Taverna - salad cheese in bucket - thumbnail - packaging design - thumbnail - Cameleon Creatives A\/S"},{"@type":"BreadcrumbList","@id":"https:\/\/cameleon.somenleg.dk\/en\/case\/packaging-design-for-taverna-cheeses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/cameleon.somenleg.dk\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/cameleon.somenleg.dk\/en\/case\/"},{"@type":"ListItem","position":3,"name":"Packaging design for Taverna cheeses – inspired by the Mediterranean"}]},{"@type":"WebSite","@id":"https:\/\/cameleon.somenleg.dk\/en\/#website","url":"https:\/\/cameleon.somenleg.dk\/en\/","name":"Cameleon Creatives A\/S","description":"Grafisk Designbureau i Aarhus","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cameleon.somenleg.dk\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/cameleon.somenleg.dk\/en\/wp-json\/wp\/v2\/avada_portfolio\/21945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cameleon.somenleg.dk\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/cameleon.somenleg.dk\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/cameleon.somenleg.dk\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cameleon.somenleg.dk\/en\/wp-json\/wp\/v2\/comments?post=21945"}],"version-history":[{"count":4,"href":"https:\/\/cameleon.somenleg.dk\/en\/wp-json\/wp\/v2\/avada_portfolio\/21945\/revisions"}],"predecessor-version":[{"id":21949,"href":"https:\/\/cameleon.somenleg.dk\/en\/wp-json\/wp\/v2\/avada_portfolio\/21945\/revisions\/21949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cameleon.somenleg.dk\/en\/wp-json\/wp\/v2\/media\/19088"}],"wp:attachment":[{"href":"https:\/\/cameleon.somenleg.dk\/en\/wp-json\/wp\/v2\/media?parent=21945"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/cameleon.somenleg.dk\/en\/wp-json\/wp\/v2\/portfolio_category?post=21945"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/cameleon.somenleg.dk\/en\/wp-json\/wp\/v2\/portfolio_skills?post=21945"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/cameleon.somenleg.dk\/en\/wp-json\/wp\/v2\/portfolio_tags?post=21945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}