{"id":21939,"date":"2025-05-27T10:18:14","date_gmt":"2025-05-27T08:18:14","guid":{"rendered":"https:\/\/cameleon.dk\/case\/the-cool-carrier-brand-and-packaging-design\/"},"modified":"2025-05-27T11:42:16","modified_gmt":"2025-05-27T09:42:16","slug":"the-cool-carrier-brand-and-packaging-design","status":"publish","type":"avada_portfolio","link":"https:\/\/cameleon.somenleg.dk\/en\/case\/the-cool-carrier-brand-and-packaging-design\/","title":{"rendered":"The Cool Carrier – Brand and packaging design"},"content":{"rendered":"

The Cool Carrier: Redesign of thermo bags that can be personalized and delivered in small quantities<\/strong><\/h1>\n

Combi-Therm Consumer produces 3-layer thermo bags made from monomaterials with up to 80% recycled materials. The thermo bag design has long had images of frozen fish and stacks of ice cubes, and therefore, it needed an appealing concept design. Furthermore, customers often need small print runs, which has long led to a very generic and standardised design based on the take it or leave it principle. That\u2019s all changed now with the new brand and packaging design.<\/p>\n<\/div>

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Client<\/h4>\n

CombiTherm Consumer<\/p>\n<\/div>

Task<\/h4>\n

Brand- and Packaging design of therrmo bags<\/p>\n<\/div>

Competences<\/h4>\n

Packaging Design,<\/a> Visual Identity<\/a>, Final Artwork<\/a><\/p>\n<\/div>

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Customised design creates value for both customers and CTC
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A design where shops and retail chains at home and abroad can add their own touch to their thermo bags by choosing:<\/p>\n

1: Background\/pattern (printed in 2 colours)
\n2: Illustrations (black)
\n3: A logo that can be either \u201cThe Cool Carrier\u201d concept logo or the customer\u2019s own logo (black)
\n4: Statement (black)<\/p>\n

In this way, the bags can be individually customised but strongly affiliated with the universe of \u201cThe Cool Carrier\u201d.<\/p>\n<\/div>

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With a focus on choosing the most sustainable thermo bag solution possible, the design focused on creating an iconic design and minimising printing costs despite the individualised options and some customers\u2019 requirements for very short runs.<\/p>\n

A selection of pre-printed film in 2 colours and, subsequently, the individualised print in one colour (black). It is simple but individualised with a powerful visual expression.<\/p>\n<\/div><\/div><\/div>

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The new design has had an impact, and Combi-Therm Consumer has closed crucial orders based on the new design and new customer options.<\/p>\n

Transporting your food in a thermo bag should be cool so that the quality of chilled and frozen food is maintained during transport home and food waste is reduced. And with the new design, \u201cThe Cool Carrier\u201d will also be much more likely to be taken to the park for a warm afternoon with wine and spikeball.<\/p>\n

Read more about Combi-Therm Consumer and see their products HERE<\/a><\/p>\n<\/div><\/div><\/div>

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Are you interested in hearing more about packaging and design strategy work?<\/h2>\n<\/div>
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Call us at +45 87 31 01 01
\nOr write us an email at mark@cameleon.dk<\/h3>\n<\/div><\/div><\/div>
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\"Mark<\/span><\/div>
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Mark L. Wegeberg,
\nManaging Director & Contact Manager<\/p>\n<\/div><\/div><\/div>

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<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":20510,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[244,245],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-21939","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-packaging-design-en","portfolio_category-visual-identity"],"yoast_head":"\nThe Cool Carrier \u2013 Brand and packaging design<\/title>\n<meta name=\"description\" content=\"The Cool Carrier brand and packaging design for thermo bags that can be personalised and delivered in small quantities.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Cool Carrier \u2013 Brand and packaging design\" \/>\n<meta property=\"og:description\" content=\"The Cool Carrier brand and packaging design for thermo bags that can be personalised and delivered in small quantities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cameleon.somenleg.dk\/en\/case\/the-cool-carrier-brand-and-packaging-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Cameleon Creatives A\/S\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T09:42:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cameleon.somenleg.dk\/wp-content\/uploads\/2023\/04\/CTC_emballagedesign_thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/the-cool-carrier-brand-and-packaging-design\/\",\"url\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/the-cool-carrier-brand-and-packaging-design\/\",\"name\":\"The Cool Carrier \u2013 Brand and packaging design\",\"isPartOf\":{\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/the-cool-carrier-brand-and-packaging-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/the-cool-carrier-brand-and-packaging-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cameleon.somenleg.dk\/wp-content\/uploads\/2023\/04\/CTC_emballagedesign_thumb.jpg\",\"datePublished\":\"2025-05-27T08:18:14+00:00\",\"dateModified\":\"2025-05-27T09:42:16+00:00\",\"description\":\"The Cool Carrier brand and packaging design for thermo bags that can be personalised and delivered in small quantities.\",\"breadcrumb\":{\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/the-cool-carrier-brand-and-packaging-design\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cameleon.somenleg.dk\/en\/case\/the-cool-carrier-brand-and-packaging-design\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cameleon.somenleg.dk\/en\/case\/the-cool-carrier-brand-and-packaging-design\/#primaryimage\",\"url\":\"https:\/\/cameleon.somenleg.dk\/wp-content\/uploads\/2023\/04\/CTC_emballagedesign_thumb.jpg\",\"contentUrl\":\"https:\/\/cameleon.somenleg.dk\/wp-content\/uploads\/2023\/04\/CTC_emballagedesign_thumb.jpg\",\"width\":750,\"height\":750,\"caption\":\"The Cool Carrier - 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