{"id":21844,"date":"2025-03-10T15:31:33","date_gmt":"2025-03-10T14:31:33","guid":{"rendered":"https:\/\/cameleon.dk\/case\/katrine-og-alfreds\/"},"modified":"2025-09-29T13:29:32","modified_gmt":"2025-09-29T11:29:32","slug":"katrine-og-alfreds","status":"publish","type":"avada_portfolio","link":"https:\/\/cameleon.somenleg.dk\/en\/case\/katrine-og-alfreds\/","title":{"rendered":"Katrine & Alfreds"},"content":{"rendered":"

A playful packaging design for Denmark\u2019s most pampered tomatoes, cucumbers, peppers and lettuce<\/h1>\n

Katrine & Alfreds is named after Katrine and Alfred Pedersen, who in 1948 founded the nursery on Funen, which today is called Nordic Greens and is owned and managed by the 4th generation \u2013 Mads Ulrik Pedersen.<\/p>\n

Katrine & Alfreds vegetables are grown with the greatest possible consideration for the environment. We use energy from our own solar park, irrigate mainly with collected rainwater, bumblebees are responsible for pollination, and useful animals are responsible for pest control, so everything is done the most natural way possible. In addition, the packaging is, of course, made of recyclable cardboard and plastic.<\/p>\n

\u2026 and how do you communicate all these great things in a packaging design? We have chosen to do it exactly like this:<\/p>\n<\/div>

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Client<\/h4>\n

Nordic Greens A\/S<\/p>\n<\/div>

Task<\/h4>\n

Packaging design for Katrine & Alfreds brand, which also includes revitalising the logo and redesigning the products.<\/p>\n<\/div>

Competences<\/h4>\n

Packaging design,<\/a> Visual identity<\/a>,
\nFinal artwork<\/a><\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>

Explore the playful packaging design<\/h2>\n

You can discover cucumbers, tomatoes and buzzing bees in the packaging design. Just like in the greenhouses, where the smell of tomatoes and cucumbers and the sound of the bees go hand in hand with the gardeners nibbling side shoots in their \u201clittle nursery in the nursery\u201d. It\u2019s the smell of a Danish summer and the taste and quality of the vegetables that are in a class of their own, along with the good feeling in your stomach about all the good and considerate decisions that are made in this production.<\/p>\n

The illustration style is naive and easily decodable. It\u2019s unique and very recognisable in the fruit and vegetable sections of shops. And just looking at the budding universe \u2013 full of life and lots of well-integrated information about Nordic Greens\u2019 many great initiatives \u2013 puts you in such a good mood.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Emballagedesign<\/span><\/div>
<\/div><\/div><\/div>
\"Emballagedesign<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div>
\"Katrine<\/span><\/div>
<\/div><\/div><\/div>
\"Katrine<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div>

Revitalising Katrine & Alfreds logo<\/h2>\n

In conjunction with a new packaging design, the logo was revitalised. The tomatoes have been removed so that the logo now embraces different types of vegetables, and the logo has also been modernised in its expression. Details have been adjusted in individual letters, the shadows of the letters have been removed, and the thin frame has been lightened.<\/p>\n

Do you want to read more about Katrine & Alfreds? Then click HERE<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Katrine\"Katrine
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Are you interested in hearing more about packaging and design strategy work?<\/h2>\n<\/div>
<\/div>
<\/div>
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Call us at +45 87 31 01 01
\nOr write us an email at mark@cameleon.dk<\/h3>\n<\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/span><\/a><\/span>
\"Mark<\/span><\/div>
<\/div>
<\/div>
<\/div>

Mark L. Wegeberg,
\nManaging Director & Contact Manager<\/p>\n<\/div><\/div><\/div>

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